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The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey

Door Joël Glenn Brenner

Categorie
Engels
Boeknummer
#390037-ZD32
Titel
The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey
Auteur
Brenner, Joël Glenn
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
London : HarperCollins Publishers
Jaar van uitgave
1999
ISBN10
0002553511
ISBN13
9780002553513
Taal
Engels
Beschrijving
Original brown boards, gilt lettered spine, dust jacket, illustrated with some photographs in b/w, 4to.
Samenvatting
Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonalds and Kellogg, it has 18 per cent of the UK confectionary market led by its most famous eponymous chocolate bar. Mars is much more than just a sweet company - its petfood arm includes Whiskas, Pedigree Chum and Kitekat, and its main meal foods covers brand names Yeoman, Dolmio and Uncle Ben's. Since its founding in 1922 by Frank Mars, the family have amassed a fortune reputed to be worth $12.5 billion - the 5th largest in the world.
Pagina's
366
Conditie
Goed — Sticker on first endpaper.
Prijs
€ 12,50

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