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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

Categorie	Reclame & Design
Boeknummer	#370967-XN22
Titel	A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need
Auteur	Visocky O'Grady, Jennifer & Ken Visocky O'Grady
Boektype	Paperback
Uitgeverij	Beverly, MA : Rockport Publishers
Jaar van uitgave	2009
ISBN10	1592535577
ISBN13	9781592535576
Taal	Engels
Beschrijving	Paperback, illustrations in colour, 8vo.
Samenvatting	Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Pagina's	192
Conditie	Goed
Prijs	€ 7,00

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