Onze boeken

Tata: The Evolution of a Corporate Brand

Door Morgen Witzel

Categorie
Economie & Management
Boeknummer
#367436-XM9
Titel
Tata: The Evolution of a Corporate Brand
Auteur
Witzel, Morgen
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
New Delhi : Penguin Books India
Jaar van uitgave
2010
ISBN10
0670084069
ISBN13
9780670084067
Taal
Engels
Beschrijving
Original boards, silver lettered spine, dust jacket, illustrated with few b/w photographs, 8vo.
Samenvatting
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.
Pagina's
222
Conditie
Goed
Prijs
€ 8,00

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