Onze boeken

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Door Nicholas Ind

Categorie
Economie & Management
Boeknummer
#278151
Titel
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Auteur
Ind, Nicholas
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
Kogan Page
Jaar van uitgave
2003
ISBN10
0749441151
ISBN13
9780749441159
Taal
Engels
Samenvatting
The book explores responsibility in the context of brands: why do some brands behave ethically and others not? Why do some brands engage their employees and others manipulate them? Based on contemporary research and using international case studies, the contributors cover: new ways to measure value; the responsible use of power; leadership and how it can balance ethics, reality and vision; authenticity; the role of NGOs; engaging consumers in ethical issues; and the business benefits of open branding.
Pagina's
236
Conditie
Goed
Prijs
€ 8,00

Onze gebruikte boeken verkeren in goede tweedehands staat, tenzij hierboven anders beschreven. Kleine onvolkomenheden zijn niet altijd vermeld.