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Rengen, Renaissance Generation: The Rise of the Cultural Consumer - and What It Means to Your Business

Categorie	Economie & Management
Boeknummer	#277706
Titel	Rengen, Renaissance Generation: The Rise of the Cultural Consumer - and What It Means to Your Business
Auteur	Martin, Patricia
Boektype	Gebonden hardcover met stofomslag
Uitgeverij	Avon MA, Platinum Press
Jaar van uitgave	2007
ISBN10	1598691341
ISBN13	9781598691344
Taal	Engels
Samenvatting	Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next ''renaissance generation'' - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo. RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including: a new class of workers dedicated to creating innovationa growing desire to express new ideas and concepts aestheticallyand, a new respect for learning-fueled by the Internet, a medium that links ideas, in... (Lees verder)formation, and visuals and connects people aross communities Based on original research, RenGen gives leaders a lens through which to consider important business decisions.
Pagina's	241
Conditie	Goed
Prijs	€ 8,00

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