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The Cluetrain Manifesto. The end of business as usual

Door Rick Levine e.a.

Categorie
Economie & Management
Boeknummer
#213508
Titel
The Cluetrain Manifesto. The end of business as usual
Auteur
Levine, Rick & Christopher Locke & Doc Searls & David Weinberger
Boektype
Paperback
Uitgeverij
Pearson Eucation
Jaar van uitgave
2000
ISBN10
0273650238
ISBN13
9780273650232
Taal
Engels
Samenvatting
Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
Pagina's
187
Conditie
Goed
Prijs
€ 8,00

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