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Marketing Research. Approaches, Methods and Applications in Europe

Categorie	Economie & Management
Boeknummer	#210275
Titel	Marketing Research. Approaches, Methods and Applications in Europe
Auteur	Kent, Ray
Boektype	Paperback
Uitgeverij	Thomson
Jaar van uitgave	2007
ISBN10	1844803279
ISBN13	9781844803279
Taal	Engels
Samenvatting	Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.
Pagina's	592
Conditie	Goed
Prijs	€ 15,00

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