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Strategy Maps. Converting Intangible Assets into Tangible Outcomes

Door Robert S. Kaplan e.a.

Categorie
Economie & Management
Boeknummer
#247068
Titel
Strategy Maps. Converting Intangible Assets into Tangible Outcomes
Auteur
Kaplan, Robert S. & David P. Norton
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
Boston MA, Harvard Business School Press
Jaar van uitgave
2004
ISBN10
1591391342
ISBN13
9781591391340
Taal
Engels
Samenvatting

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the strategy map --that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical
... (Lees verder) aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual aha! for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Pagina's
454
Conditie
Goed
Prijs
€ 12,50

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