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Strategic Management. Concepts and Cases - seventh edition

Door Fred R. David

Categorie
Economie & Management
Boeknummer
#210114
Titel
Strategic Management. Concepts and Cases - seventh edition
Auteur
David, Fred R.
Boektype
Gebonden hardcover
Uitgeverij
Prentice Hall
Jaar van uitgave
1998
ISBN10
0130807850
ISBN13
9780130807854
Taal
Engels
Samenvatting
For an undergraduate/graduate level course in Strategic Management and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it continues to offer a popular practitioner-oriented perspective, numerous Experiential Exercises, and now incorporates the most up-to-date compilation of real-world company cases ever assembled in a business policy text. It integrates three very contemporary themes throughout each chapter-globalization, the natural environment, and technology-and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation.
Pagina's
525
Conditie
Goed
Prijs
€ 10,00

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